Search engines, like Google and Bing, have specific rules that you must adhere to when it comes to SEO. If you don’t follow these rules and try to trick the search engines into ranking your website higher, you'll eventually get caught. And you will pay.
Search engines will always find SEO cheaters eventually, and this is especially true of Google. They (Google) have over 900,000 servers in 16 data centers all around the world. These servers typically use 260 million watts of electricity — a number that grows every year. In fact, that's enough electricity to power a city with over 200,000 people.
The point we're trying to make is that Google’s servers are always online. They're always crawling the web. They WILL find your website eventually if you don’t play by the rules. And if you want to have a piece of the over 5.6 billion searches a day on Google alone, you're going to need to make sure your website follows their guidelines.
These are just some of the many factors your website has to have set up for proper SEO if you want to rank better:
Website Title, Website Description, Proper On-Page Keywords, Allow Robots To Index, Sitemap, SEO Friendly URLs, Google Analytics, Google Webmaster Tools, Image Alt Text, CSS & JavaScript Minification, Fast Page Speed, Social Media Signals, HTML Compression/GZIP, Header Expires Tag, HTML Tags, Caching, and Secure Sockets Layer Certificate.
Remember, that's just a sample of the list of things that Google and other search engines (such as Bing and Yahoo) require to allow your website to rank and to start sending you visitors.
Even if we never have a conversation about what JADE could do for your business, please remember this one thing: Always follow the rules of SEO. If you've gotten yourself in over your head and you need help, we can't recommend turning to an experienced SEO team with a proven track record enough.
JADE Computer Services has a proven track record of getting our clients websites to rank and bringing them new customers. We'd like to do the same for you.
Get in touch and let's start getting your website to rank!
