Google Ads is the pay per click (also known as “PPC”) advertising program offered by Google. The Google Ads system utilizes a type of auctioning that enables you to have your website show up at the top of the search results under the “Sponsored Listings” by having you bid on certain search terms you’d like to show up for. Their ads can also show up on different websites relevant to your own, and under the right circumstances this can be extremely valuable to you and your business.
JADE Computer Services offers highly experienced PPC management services where we manage all of your company’s campaigns and constantly optimize the ads to bring in the highest conversions for the lowest prices. Google Ads has easily become one of the top ways to launch a new business on the internet or even bring in traffic to an old website that hasn’t been able to get visitors in the past. This makes it a very smart option for any business wanting to bring in new customers through their website.
Google’s AI (artificial intelligence) uses an advanced process known as “contextual targeting” to match your ads with highly relevant search queries that are valuable to your business. Through analyzing the text, language, links, and page structure on hundreds of millions of pages across the internet, Google is able to efficiently pair your ad with pages that potential customers go to. When this is properly set up in your PPC campaigns, the possibility of monstrous gains in both visitors and increased revenue for your business opens up. However, this is much easier said than done as implementing a Google Ads strategy that proves to be profitable is typically very challenging for a user with little to no experience.
How Does PPC Advertising Work?
Google Ads works by getting your products or services in front of the correct potential buyer. In short, if Joe sells electrician services and Bob is searching for an electrician through Google Search, Google Ads makes use of a complex algorithm to bring Joe and Bob together. If you provide services for customers or sell products, you’re going to want to make it as easy as possible for potential customers to find you no matter where they’re searching.
Google Ads uses a type of auction when determining whose ads to show. As an advertiser, you’re able to bid on specific keywords (also known as search terms) you’d like your website to show up for. Then, you make ads that will be used in Google’s Sponsored Listings. When a searcher clicks on your advertisement and comes to your website, you’ll pay a fee for that click based on what you bid. Due to Google Ads acting as a live auction, keywords that are extremely popular (like “weight loss products”) are going to cost much more per click than keywords that get less search volume (like “where can I purchase firewood near me”).
The upside to this type of auctioning is that you’ll only pay for the clicks you receive, meaning your ad could be viewed 100,000 times but if no one clicks it you won’t be charged. However, the downside is if you want to have a successful campaign, you’re going to need to make enough money through sales generated by the ads to pay for the clicks and still having a good profit left over. This is why it’s so important to ensure your pay per click budget is bringing in a profitable conversion rate, which is often easier said than done.
Why Am I Not Making Money From Google Ads?
If you’ve heard of Google Ads before and even tried it out yourself but you weren’t able to make it profitable, you’re not alone. Like everything on the internet, this platform isn’t easy. In fact, getting a positive return on investment with Google Ads presents many challenges and often times takes a lot of experience. Some of these challenges presented include correct keyword research, obtaining a high Quality Score, writing ads that result in a good click through rate from relevant users, and correctly Geo-targeting.
JADE Computer Services, a top Google Ads management agency in Ohio, has seen a lot of clients try to build their own Google Ads campaigns only to lose a large amount of money every day. If you’re someone who has little to no experience with PPC advertising, it’s highly recommended that you either seek professional training or hire an expert who knows what it takes to make a profitable campaign and can do all of the tedious management while you supervise.
In order for any PPC campaign to become profitable, there needs to be a full analysis of that campaign, the ad groups, ads, and keywords. Basically, every aspect of the advertising needs to be thoroughly inspected. Often times, someone can actually have a profitable campaign and they’re just bidding on a few bad keywords or have poorly written ads. This is why all campaigns need to constantly be tweaked with fresh ads and all keywords need to be closely monitored. It’s another reason why it’s incredibly important to have a Google Ads expert help you in managing your campaign. They’ll have the experience needed to know what does and doesn’t work when it comes to making a profitable campaign.
Give Yourself An Edge With Professional Google Ads Management
Google gives some tips and advice for success when it comes to advertising with Google Ads. For starters, you need to determine the goals of your advertising. Do you want leads? Sales in your E-Commerce store? All businesses are familiar with setting goals, and paid traffic is another area where this needs to be done. Google also says advertisers need to organize their account, choose the correct keywords and placements for their business, be straight to the point and targeted with ad copy, optimize your website to get the highest conversions possible, track your performance, and constantly be testing to make any necessary changes.
While these are all very good tips, this is another situation where it’s easier said than done. For example, how do you find what the correct keywords are and then properly bid on them?
What techniques are the best for optimizing a website for sales? How can you be sure that the ads running are going to bring in the maximum conversions?
Overcoming challenges like these are exactly what professional Pay Per Click Management Agencies like JADE Computer Services can help you do. Our PPC experts have seen and overcome every challenge out there when it comes to online advertising. We’re able to get the maximum conversions at the lowest cost for your business.
Choose JADE Computer Services For Effective Pay Per Click Management Services
If you’re searching for a professional Pay Per Click management company in Ohio, JADE Computer Services is the right choice. At JADE, based in Salem, Ohio, our PPC specialists are ready to help you develop highly profitable campaigns for any of the major PPC networks – including Google Ads, Bing Ads, and Facebook Ads. Our experts have tons of experience in managing companies across many differing industries and niches. We’re able to effectively help you get success in your online advertising efforts!
If you have been trying to use Google Ads (or any other PPC advertising network) to promote your business, but have been seeing no good results, chances are you’re causing yourself needless stress and frustration. Give JADE Computer Services a call at (330) 332-7984 or contact us to find out how we can turn your online advertising efforts around and provide you with a profitable campaign.